Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of Earthquake
Japan, the third-largest ad economy in the world, fell 11.2% in 2020, due to the severe impact of the COVID-19 pandemic on the nation’s macroeconomy,
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Japan, the third-largest ad economy in the world, fell 11.2% in 2020, due to the severe impact of the COVID-19 pandemic on the nation’s macroeconomy,
After rebounding from the recession in August and expanding for the remaining five months of 2020, the U.S. ad economy got off to a wobbly
In the wake of a pandemic-disrupted year — and declining advertising business — just one of the six major TV platforms witnessed an uptick in
As readers of this column well know, the TV Blog hates to rain on anyone’s parade. Nevertheless, in the interest of honesty, I feel I
Federal regulators should be empowered to block Apple from moving forward with a plan to require developers to obtain consumers’ permission before tracking them across
It’s no secret that the pandemic has taken its toll on Adland staffing levels. Forrester has estimated that the industry will shed 52,000 jobs through
AT&T has finalized a $7.8 billion deal with investment asset company TPG Capital to start a stand-alone video company to include DirecTV. AT&T will retain
Earlier this week, I read a column by a creative guy lamenting the “stress” that seems to have accelerated in the creative business. Says he,
The following was previously published in an earlier edition of Media Insider: One of the things I look forward to in the fall is the
Last month, I wrote on the importance of strategic brand building and management, not only because brand-related topics have consistently remained in the top 10