Rising ideas

The optimism of marketing executives about the U.S. economy has reached its highest point since 2015, according to the latest edition of The CMO Survey.

When you watch your favorite ad-supported streaming network, do you see the same ad from a brand in nearly every pod? By the end of

In a call-to-action, the Advertising Research Foundation (ARF) Tuesday stated that “audience measurement is at a crossroads” and that “the future of ad-supported media” is

ispDigital (ISPD), the ad-tech holding company controlled by the Rodes family, this morning announced the acquisition of Happyfication, a New York-based company that it describes

Mediaocean, Madison Avenue’s legacy media-buying processing systems provider, which sometimes gets knocked for not being flexible and progressive when it comes to new media options,

How do you define what is a big TV show these days? High ratings, the number of “likes,” social-media mentions, a big press following? Best

They were once among the most reliable annual shows on TV, but recently, awards shows have taken a beating. Let’s start with the Emmys, which

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“Morning Mantras” is a new mobile Instagram Effect that uses augmented reality (AR) technology and short bursts of Morgan Harper Nichols‘ original poetry to promote

Honda and Billboard have enlisted global Latin music sensation Rauw Alejandro #CurameChoreo as part of the Honda Stage music program. Building on the original #Curame TikTok challenge inspired