IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard


IAB Tech Lab is seeking public comment on
a new authorized digital sellers list (ads.txt) specification and mobile app counterpart (app-ads.txt), designed to reduce fraud and increase transparency for connected TV and over-the-top
inventory.

The enhancements, from the lab’s programmatic supply-chain working group, are designed to support CTV/OTT apps in …