Mentos Marketer Perfetti Van Melle Taps Wavemaker As Media AOR

GroupM’s Wavemaker unit has been named the
media agency-of-record for Perfetti Van Melle, marketer of Mentos and other candy, mint and chewing gum brands.

The assignment follows a consolidation review and Perfetti Van Melle Vice
President-Marketing Rachel Chambers cited Wavemaker’s expertise across multiple disciplines — including media, data science, ecommerce and …