We Need Nielsen's Help In CTV — Now

  • by , Featured Contributor, December 17, 2020

This morning, The Wall Street Journal and Digital News
Daily
reported on what Oracle and its digital analytic division Moat have dubbed “StreamScam,” its detection that 28 million CTV “viewing” households over the past few
months were fraudulently “spoofed”: they didn’t exist, despite being recorded by ad servers as having …