Year: 2021

Global movie-theater revenue in 2020 dropped 72% from $42.5 billion in 2019 to $12.2 billion in 2020, according to Comscore. China became the largest theatrical

Mark Weiner has joined financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights. Weiner, a

Canvas Worldwide CEO Paul Woolmington discusses the “poignant lessons” that he has learned over the past 12 months has he and his team have navigated

Amazon has hired Jamia Bigalow as head of partner marketing for its Entertainment Devices and Services division. Bigalow will support joint marketing efforts between Amazon

TV advertising and analytics platform Innovid has been granted accreditation by the Media Rating Council (MRC) for its measurement of rendered display ad impressions. Innovid’s

Let this TV Blog serve as an alarm: Our national TV treasure known as “Jeopardy!” is under threat. The culprits seem to be the team

Cross-platform TV ad measurement and attribution company iSpot.tv has acquired Ace Metrix, which performs attitudinal measurement for TV and video creative. iSpot, which measures advertising

The five-month old industry organization Partnership for Responsible Addressable Media is seeking input about potential new technologies that could replace cookies and other identifiers that

In a first, the Federal Trade Commission is requiring a company prosecuted for privacy violations to notify consumers that it shared information about them with

After a brief but well-deserved winter hiatus brand marketers are hoping to see their brands with fresh eyes in the early days of 2021. Following