Year: 2021

At a time when the ad industry appears to be re-embracing contextual targeting as a solution for the deprecation of cookies and various other identity

Despite the pervasive nature of digital media, directly influencing friends and family still is the No. 1 way most consumers choose to respond to positive

ABC’s new “Celebrity Dating Game” is the kind of TV-show idea you think of when you’re drunk. But for most of us, the “great” ideas

Netflix is starting up an e-commerce site — the Netflix.shop, an online store selling exclusive limited-edition products based around its shows and movies. Josh Simon,

Jeep is launching a campaign with Volta Industries as a way to introduce the plug-in electric Jeep Wrangler 4xe. Volta’s charging stations, located at retail

A new bill introduced in the Senate Thursday would prevent Google, Facebook, Twitter and other large tech platforms from removing any lawful speech posted by

Long-time Domino’s “nemesis” the Noid turned three gadgets from a recent TV campaign — a Pizza Crusher, Pizza Slayzer and Noid Balloon Blockade — into

Political action committees, or PACs, now represent one of the biggest ad categories in the United States, up there with retail, automotive, pharma, etc., according

The incredible growth of video gaming has been well reported. Console and PC games like Fortnite, Call of Duty, Roblox, Minecraft, League of Legends, FIFA,

McCann Worldgroup has promoted Laura Simpson to the new role of President of the agency network’s intelligence unit McCann Worldgroup Truth Central as well as Global