L'Oreal China Taps Publicis For Media Planning And Buying, Cites 'Bespoke Agency Solution'

L’Oréal China has named Publicis Groupe its
media planning and buying agency in China.

The assignment, which is a three-year contract, begins early this year.

The companies cited Publicis’ creation of a “bespoke agency solution”
— OneL’Oréal — utilizing data, “innovation” and technology as a rationale for winning the assignment, which …