DoubleVerify Gets MRC Accreditation For CTV

DoubleVerify, the digital media-measurement platform, has received Media Rating Council (MRC) accreditation for CTV measurement.

This includes display and video rendered ad impression measurement
and invalid traffic (SIVT) filtration, including app fraud, on connected TV.

With increased usage of CTV platforms by marketers, George W. Ivie, executive director-CEO of the …