MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation

The Media Rating Council (MRC)
this morning released a draft of new guidelines and best practices for measuring advertising running on over-the-top (OTT) and via connected TV (CTV), as well as when server-side ad insertion (SSAI)
digital video is used.  

The draft, which is the result of an initiative announced …