Data about consumers that’s compiled and exchanged by ad tech companies engaged in real-time bidding could pose a national security risk, a group of U.S.
Omnicom Group said today it has signed a multi-year agreement with insurance giant Allianz for creative and production services. Omnicom will produce work for Allianz
Marketers can soon create video experiments to determine the ads that are most effective on YouTube. Google on Tuesday announced the launch of video experiments globally in
The digital rights group Access Now is asking Spotify to promise to refrain from using a “dangerous” new voice-recognition technology that claims to be able
Last week MediaPost writer (and my own editor here on Media Insider) Phyllis Fine asked this question in a post: “Can Social Media Ease the
Kitchen and bath brand American Standard parent LIXIL Corporation has named Empower as its media agency of record following a review. The company’s other brands
Public perception about the inaccuracy of political polling during the 2016 and 2020 presidential elections has contributed to a crisis of confidence for the survey-based
As part of the ongoing rise of OTT and CTV, Pluto TV will sharply grow 45% in advertising revenues to $1.14 billion in 2022 —
Amazon’s share of the U.S. digital advertising market rose from 7.8% in 2019 to 10.3% in 2020, according to a new eMarketer report. Amazon’s U.S.
Getting the word out there is good business — especially when it comes to entertainment content. Social media naturally helps. And recent research reveals that