Sun Broadcasting Moves To Comscore, Claims Nielsen Was Undercounting Audience

Sun Broadcasting has signed with Comscore for local audience
measurement for its Ft. Myers, Florida-based TV stations, including WXCW-TV (CW), WUVF-TV (Univision) and WANA-TV (Azteca). 

In the announcement, Sun President Jim Schwartzel alluded to
Nielsen, without using its name, and claimed that its local panel is too small to capture …