The Kiuertgflop Is The Message: TBWA Uses Gibberish To Fight Illiteracy

If you don’t know what kiuertgflop means, don’t
worry, nothing was lost in translation. Even if you happen to speak Finnish, you wouldn’t be able to make out the copy on out-of-home media locations TBWA placed around Helsinki to promote client
World Vision’s new campaign to fight illiteracy. That’s because …