Thanks to highly contested state and local races for the U.S.
Senate, house and governor seats, the 2022 U.S. political advertising cycle will approach the $9.02 billion set during the 2020 election cycle, which included the presidential election too, according
to just-released projections from AdImpact.
The main beneficiary will …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost’s Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.