Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M Model

In what may well be an ad industry first, a
U.K.-based ad-tech startup has launched a “green” ad tag for tracking and offsetting the carbon footprint of ad campaigns.

Most novel of all, it utilizes a “tree-P-M” (TPM) rate card that
plants a tree per every 1,000 ad impressions served. …