New Season: CBS Sticks With Franchise Shows, Expands Metrics For Ad Guarantees

CBS is staying with proven, broad-based big TV franchises — NCIS,
FBI, and CSI — for the upcoming season, while moving to broader set viewer guarantees for advertisers.

Kelly Kahl, president of CBS Entertainment, speaking at the Television Critics
Association’s virtual press tour event recently, said the network’s ”prime-sales team …