ispDigital Acquires 'Cognitive Marketing' Firm Happyfication, Integrates With Digilant

ispDigital (ISPD), the ad-tech holding company
controlled by the Rodes family, this morning announced the acquisition of Happyfication, a New York-based company that it describes as offering“cognitive marketing technology” to help
marketers “leverage data-driven marketing across all media.”

Terms of the deal were not disclosed, but ISPD said it follows …