Marketer Optimism Hits Highest Point Since 2015, Delta Variant Signals New Crash

The optimism of
marketing executives about the U.S. economy has reached its highest point since 2015, according to the latest edition of The CMO Survey.

The survey — a collaboration of Duke
University’s Fuqua School of Business, Deloitte, and the American Marketing Association — is based on the responses of 282 …