Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize

Mediaocean, Madison Avenue’s legacy media-buying processing systems provider, which sometimes gets knocked for not being flexible and progressive when it comes to new media options, this
morning announced a deal to integrate TikTok advertising.

“The partnership will enable brands and agencies to plan, buy, measure, and optimize TikTok ads alongside …