Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'

“First-party data” was the
most-consumed term by brand marketers this week, as measured by Bombora Company Surge, followed by “conversion funnel” – and they are inextricably linked.

With the upcoming
cookieless and device identity-less future, companies cannot afford to wait until 2023 to improve their first-party data strategy — which …