Zenith Wins Eli Lilly's U.S. Media AOR Account

Pharma company Eli Lilly has awarded U.S. media AOR duties to
Publicis Groupe’s Zenith after a review that included incumbent OMD, WPP and Dentsu. OMD held the account for two decades.

Lilly spends an estimated $550 million on measured media
annually according to agency research firm COMvergence. Total ad expenditures …