Uber Digital Out-of-Home Inventory Now Available Via Vistar's Programmatic Exchange

Uber OOH, the official
digital ad network running on Uber cars, this morning announced a deal enabling its inventory to be purchased programmatically on Vistar Media’s exchange.

The Uber OOH ad network, which is
managed by digital OOH media firm Adomni, and features two-sided digital car-top screens on participating drivers’ …