OAAA Beefs Up Marketing, Names Colona Commercial Marketing Officer

The Out-of-Home Advertising Association of American (OAAA) has
beefed up its marketing team, hiring long-time media marketing executive Laura Colona as executive vice president-commercial marketing officer, and Rick Robinson as Chief Creative Officer in
residence.

Colona, who joins from MediaMath, where she was vice president-head of global marketing communications, has …