NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' Tests

NBCUniversal has announced its first
“certified” measurement partner — iSpot.tv, a real-time, second-by-second TV measurement company — to test new currencies unifying cross-media consumption, reach and impressions for
programming and advertising.

An initial test will start with iSpot.tv and media agency Publicis Media for the 2022 Olympic Winter Games and …