While brands have taken numerous marketing capabilities in house in recent years, a new Forrester report — commissioned by the 4As and Google — concludes
The major agency holding companies and/or management consultant parent companies made fewer and smaller acquisition deals in 2020 than they did in year’s past, according
The ad industry is urging North Dakota lawmakers to significantly revise a proposed privacy law that would require companies to obtain consumers’ opt-in consent before
Search engine optimization continues to decline, making it one of the most underused search strategies, according to Matthew Mierzejewski, senior vice president of Merkle’s Search
“One of the most salient features of our culture is that there is so much bullshit. Everyone knows this. Each of us contributes his share.
Have you ever woken from a nightmare so terrifying you had to replay it in your head just to process it in order to get
As part of its continuing effort to battle disinformation, Twitter Monday unveiled a new platform providing tools for users who want to help vet the
The pandemic-battered cinema business is getting another measurement solution. Comscore has announced that it’s launching a new reporting system to track movie performance across platforms.
The One Club for Creativity is introducing the new Fusion awards, what the group calls the industry’s first global initiative to recognize agencies advancing diversity
Roku keeps gaining big support from analysts — especially when it comes to obvious growth around connected TV usage. Now in more than 50 million