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Author: trialclix

Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
April 8, 2021 trialclix

Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias

Lifestyle

Facebook on Thursday released a dataset for AI researchers that includes a diverse group of people who were paid to provide the company with information about

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Advertisers Say Podcasts Of Growing Importance, Though Measurement Problematic
April 8, 2021 trialclix

Advertisers Say Podcasts Of Growing Importance, Though Measurement Problematic

Lifestyle

Spurred by pandemic lockdowns, smartphone ownership that’s reached 85% of Americans 12 and older, and spiraling smart-speaker adoption, the U.S. podcast audience rose 16% last

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Twitch To Suspend Users For 'Entirely Off-Platform' Harmful Behaviors
April 8, 2021 trialclix

Twitch To Suspend Users For 'Entirely Off-Platform' Harmful Behaviors

Lifestyle

Amazon’s Twitch has announced that it will begin suspending users shown to engage in certain harmful behaviors even if they occur entirely outside of the

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Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
April 8, 2021 trialclix

Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution

Lifestyle

Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it into

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Crime Gets Reorganized On New 'Law & Order' Spinoff
April 8, 2021 trialclix

Crime Gets Reorganized On New 'Law & Order' Spinoff

Lifestyle

We don’t hear much about organized crime in the way that we used to a couple of decades ago. Back in the 1980s and ’90s,

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Roku: NCAA Men's Tournament Streaming Time Up 75%, Reach Up 87%, Vs. 2019
April 8, 2021 trialclix

Roku: NCAA Men's Tournament Streaming Time Up 75%, Reach Up 87%, Vs. 2019

Lifestyle

Streaming player Roku reports that NCAA Men’s Basketball Tournament viewing hours on its platform rose 75.4%, and streaming reach rose  86.6%, compared with the 2019

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TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings
April 8, 2021 trialclix

TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings

Lifestyle

For prime-time linear TV this year, absence has not made the heart grow fonder. Heading into the upfront selling season, there have been fewer scripted

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Unilever Confirms It Is Conducting Multinational Media Agency Review
April 7, 2021 trialclix

Unilever Confirms It Is Conducting Multinational Media Agency Review

Lifestyle

Back in January word circulating in Adland was that Unilever was making plans for a major media agency review. And today the company confirmed those

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Gallegos United, Crossmedia Launch Multicultural Media Shop
April 7, 2021 trialclix

Gallegos United, Crossmedia Launch Multicultural Media Shop

Lifestyle

Gallegos United is joining forces media shop Crossmedia to introduce United-X, a new media agency aimed at multicultural audiences. It will operate under the joint

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Smart TVs Now In 70% Of U.S. TV Homes
April 7, 2021 trialclix

Smart TVs Now In 70% Of U.S. TV Homes

Lifestyle

Seventy percent of U.S. TV households report having at least one smart TV, and smart TVs account for 52% of all TV sets in households,

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