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Category: Lifestyle

White Ops Finds App Scam Serving Multiple Unexpected Ads
January 14, 2021 trialclix

White Ops Finds App Scam Serving Multiple Unexpected Ads

Lifestyle

White Ops, an ad verification, bot detection and cybersecurity firm, has identified a large number of apps that mimic well-known apps on the Google Play Store

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Vanguard Appoints Razorfish As Its New Media Agency
January 14, 2021 trialclix

Vanguard Appoints Razorfish As Its New Media Agency

Lifestyle

Vanguard is starting 2021 with a new agency partner after assigning media buying and planning duties to Razorfish. The Publicis Groupe-owned shop is tasked with

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Platform Censorship: He Has Only Himself To Blame
January 14, 2021 trialclix

Platform Censorship: He Has Only Himself To Blame

Lifestyle

By now, hundreds of thousands of words have been written pondering whether banning seditionist Trump from social media constitutes unfair censorship by what are essentially

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Dentsu Merging iProspect, Vizeum To Form New Full-Service Media Agency
January 14, 2021 trialclix

Dentsu Merging iProspect, Vizeum To Form New Full-Service Media Agency

Lifestyle

Dentsu is merging iProspect and Vizeum to create a new global media agency under the iProspect banner. The merged entity will have 8,000 staffers across

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Research Released At CES Shows Many U.S. Broadband Homes Experiencing Disruptions During Pandemic, Fear Children Falling Behind
January 14, 2021 trialclix

Research Released At CES Shows Many U.S. Broadband Homes Experiencing Disruptions During Pandemic, Fear Children Falling Behind

Lifestyle

Consumer technology researcher Parks Associates released new data in conjunction with this week’s CES conference showing a significant percentage of U.S. broadband households have been

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MDC's CES Tour Pitches SwaS: 'Screen With A Service'
January 14, 2021 trialclix

MDC's CES Tour Pitches SwaS: 'Screen With A Service'

Lifestyle

Guided agency tours of CES are not uncommon, but this year’s virtual ones have expanded the audience of attendees beyond the hearty few that might

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Why CES' Hottest Party Had No Attendees
January 14, 2021 trialclix

Why CES' Hottest Party Had No Attendees

Lifestyle

CES normally is renowned for its parties in some of Las Vegas’ hottest venues, especially when they are hosted by companies like iHeartMedia and MediaLink,

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DoubleVerify Gets MRC Accreditation For CTV
January 14, 2021 trialclix

DoubleVerify Gets MRC Accreditation For CTV

Lifestyle

DoubleVerify, the digital media-measurement platform, has received Media Rating Council (MRC) accreditation for CTV measurement. This includes display and video rendered ad impression measurement and

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Programmatic CTV Ads Hit $6.73 Billion In 2020
January 14, 2021 trialclix

Programmatic CTV Ads Hit $6.73 Billion In 2020

Lifestyle

Programmatic connected TV advertising will continue to soar in the coming years — expected to rise to $6.73 billion this year and $8.7 billion in

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IAB Conference Goes Viral, Features Anthony Fauci Keynote
January 14, 2021 trialclix

IAB Conference Goes Viral, Features Anthony Fauci Keynote

Lifestyle

The Interactive Advertising Bureau (IAB) this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which

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