Category: Lifestyle

A dozen agencies — including Dentsu, Havas, McCann and Publicis — have joined a pledge to adhere to new global standards for influencer marketing of

Intuit’s reported talks with Mailchimp have culminated in a deal, the companies announced. Intuit, best known for its TurboTax and QuickBooks software, agreed to acquire

Fox Corp. has agreed to acquire the celebrity gossip brand TMZ from AT&T’s WarnerMedia. While terms were not released, multiple news outlets have reported that

Our family possesses a photo of an encounter with Muhammad Ali in a small airport in Indiana sometime in the 1990s, in which Ali is

CBS is staying with proven, broad-based big TV franchises — NCIS, FBI, and CSI — for the upcoming season, while moving to broader set viewer

Recent campaigns urging people to get vaccinated against COVID-19 show the benefits of demographic targeting, the industry group Association of National Advertisers claimed Monday. “Targeted

I’m back after a brief summer hiatus to look at the top search trends influencing the ad industry, and for most mid-to-large sized companies, I

The first major original scripted streaming hit series, “House of Cards,” debuted on Netflix in 2013. In 2015, less than half of U.S. homes (47%)

Advertising is on track to contribute more than $1 billion in revenues to the U.S. music industry this year, making it the fastest-growing source of

As part of its continuing effort to promote diversity, IPG Mediabrands’ UM unit has promoted Jeff Marshall to the newly created position of Chief Diversity