Category: Lifestyle

White Ops, an ad verification, bot detection and cybersecurity firm, has identified a large number of apps that mimic well-known apps on the Google Play Store

Vanguard is starting 2021 with a new agency partner after assigning media buying and planning duties to Razorfish. The Publicis Groupe-owned shop is tasked with

By now, hundreds of thousands of words have been written pondering whether banning seditionist Trump from social media constitutes unfair censorship by what are essentially

Dentsu is merging iProspect and Vizeum to create a new global media agency under the iProspect banner. The merged entity will have 8,000 staffers across

Consumer technology researcher Parks Associates released new data in conjunction with this week’s CES conference showing a significant percentage of U.S. broadband households have been

Guided agency tours of CES are not uncommon, but this year’s virtual ones have expanded the audience of attendees beyond the hearty few that might

CES normally is renowned for its parties in some of Las Vegas’ hottest venues, especially when they are hosted by companies like iHeartMedia and MediaLink,

DoubleVerify, the digital media-measurement platform, has received Media Rating Council (MRC) accreditation for CTV measurement. This includes display and video rendered ad impression measurement and

Programmatic connected TV advertising will continue to soar in the coming years — expected to rise to $6.73 billion this year and $8.7 billion in

The Interactive Advertising Bureau (IAB) this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which