Category: Lifestyle

Barilla is out with a new global ad campaign from Publicis Italy called “A Sign Of Love.”    According to the agency the new work

Decades after Madison Avenue began utilizing interactive advertising in digital media on the assumption that it would perform better than conventional advertising, new scientific research

The obvious: At-home TV viewing grew because the COVID-19 pandemic drove people indoors. The not-so-obvious: Traditional TV networks are not participating in those better in-home

The Cannes Lions this morning unveiled its 2021 juries for the festival’s prestigious awards, and for the first time ever, women outweigh men as jurors

The good news is nearly nine out of ten Americans say they are loyal to at least a few brands a year after the COVID-19

“Concrete Cowboy” was great and “Mank” stank, but this is not a review of these two movies currently streaming on Netflix. The topic here concerns

In addition to the rise of anti-Asian hate crimes across the country, there also is a lack of Asian representation in ads and marketing media,

Facebook’s alleged monopolization of the social networking market enabled the company to decrease users’ privacy protections and increase the number of ads shown to them,

With the entire cross-platform ecosystem still very much in transition mode — and the pandemic having greatly accelerated OTT and CTV adoption and big media

Amid concerns of alleged undercounting of TV usage, Nielsen says while total TV usage has declined, this is part of an overall long-term trend. It