General entertainment network INSP has confirmed appointing Horizon Media as its marketing agency of record. The network, which airs classic western TV shows and movies, action
On average, fewer than half of advertisers are satisfied with available measurement options for most media — and they are least satisfied with digital video,
There’s lots of talk about so-called fake news and misinformation. But these conversations suggest that there is somehow a bright line between what is true
Knowing who makes the ecommerce transaction and why creates a powerful piece of information for marketers who want to tailor and target ads to consumers.
BlockFi, a startup financial firm that positions itself as a link between cryptocurrencies and traditional financial services products, has launched its first-ever television and social
Throwing its considerable media-buying weight behind the support of American news media outlets, Havas Media Group this morning announced it has joined “Protect Our Press,”
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TransUnion, one of the Big 3 U.S. credit reporting services, has acquired ad technology and data giant Neustar in a deal valued at $3.1 billion,
TV’s newest apocalypse drama “Y: The Last Man” (premiering Monday on FX on Hulu) is suspenseful, engrossing, terrifying and highly effective. It is also casually
When marketers think about targeting messages to consumers, do they consider whether the audience segment has been vaccinated against COVID-19? In the future, they may.